I’M WILLIE
I co-founded Minor Figures (oat milk). Scaled to $75M, across 30+ markets.
It's built, runs without me.
WHAT I DO
Go deep with founders. Get inside brand and go-to-market — the way I did it at my own business.
I provide value at the scale-up phase, post proof of concept: adding commercial rigor, bringing brand to life beyond packaging & screen, getting forecasting and planning locked in.
Granular, lean, effective.
WHO I'M FOR
Founders with a product people already love, who now have to build a company around it.
More retailers, more SKUs, a first real team, a brand that keeps its swag as it grows. I've been on that rollercoaster.
Everything I bring was learned by running my own global business.